Blueye Eyewear was formed in December 1995 when Dean Bennell (director and founder) came up with a new eyewear concept for jockeys in Horse Racing. Whilst working as a horse trainer in Sydney, Australia, Dean had the foresight to realise that the goggles jockeys were wearing had not changed in design or materials since the 1950’s.
Dean began designing goggles and the design process took eight months, during which time he approached his brother Marc, to see if he would be interested in becoming a partner in Blueye Eyewear.
The partnership was then formed and in December 1996, 12 months after conception, Blueye entered the market place. Initially, Blueye concentrated on marketing its product throughout the horse racing industry, but soon realised that the goggles also had potential in other sports. An extensive sunglass range was gradually created, building on the success of the goggles technology.
Along the way, Blueye has picked up awards such as Australian Design of the Year and Australia’s Powerhouse Museum Award – Science and Design.
Blueye Eyewear presently manufactures and distributes eyewear for Motorsports, Fishing, Surfing, Kite surfing, Jet skiing, Water skiing, Wake boarding, Sailing, Wingsuit flying, Skydiving, Hang gliding, Paragliding, Snow skiing, Snowboarding, Polo / Equine as well as the Street market. More and more Polarized styles are being added to the range too. Prescription / Rx / Bifocal options are also available.
We hope you enjoy wearing your Blueye sunglasses or goggles as much as we enjoyed designing them.
The Blueye Team.